

Information related to our conference at Nyenrode Business University
Arrivals and Lunch: We look forward to welcoming you on 5 Feb. at 11:00 h at Nyenrode Business University, Albert Heijn Building (No. 21). Participants' lunch is at 12:00 in Room nr 11 in the Castle, Nyenrode Business University (adjacent to the reception area). Hotel check-in will be at the end of Day One of our conference.
Accommodations are provided for the night of 5 Feb. at The Van der Valk Hotel Breukelen, Stationsweg 91, 3621 LK, Breukelen, Tel: +31 346-265 888, Email: s.ligtenberg@breukelen.valk.com Website: www.hotelbreukelen.nl. Please Note: hotel check-in is at 15:00 h and our conference arrivals start at 11:00 h.
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Transportation to Breukelen:
By taxi (or Uber)
Travel time: approx. 25–30 minutes.
Indicative fixed fares: From Schiphol to Breukelen: approx. €60–€80 for 1–4 passengers with many taxi companies.
Where to get a taxi:
Official taxis are available at the taxi rank outside Schiphol Plaza / arrivals hall. Pre-booking is also possible.
Practical tips: Pre-booking a taxi often gives a fixed and lower price than using the meter. Metered airport taxis are usually more expensive than pre-arranged fixed fares.
By public transport (train + bus) This is usually the most economical option, but it takes longer than traveling by car or taxi.
Step-by-step route
Step 1 — Schiphol → Amsterdam Bijlmer Arena (or directly to Utrecht CS/Breukelen). Trains depart frequently from Schiphol Airport railway station.
Travel time to Amsterdam Bijlmer Arena is about 15–20 minutes.
Step 2 — Amsterdam Bijlmer Arena → Breukelen
Transfer to a sprinter or intercity train towards Breukelen (directly or via Utrecht).
Travel time is approx. 45–60 minutes, depending on the connection.
Optional final leg (by bus):
Some routes include bus line 120 from Breukelen station closer to Nyenrode. Walking from railway station Breukelen is approximately 30 minutes.
Costs: Train + bus: typically, €8–€15 one-way (OV-chipkaart or contactless payment/OVpay accepted).
Practical tips: You can travel using an OV-chipkaart, contactless debit/credit card (OVpay), or individual train tickets.
Check current schedules on 9292.nl or via the NS app before departure: Nederlandse Spoorwegen – Buy train tickets | NS app
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Additional Information
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Conference Proceedings: We plan to publish all speakers’ presentations (in PDF format), for which we have permission, on this website.
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Post-Conference White Paper: With the gracious support of our sponsor, GP Strategies, we are pleased to announce plans to publish a white paper capturing the insights and action steps from this meeting. This document will be distributed globally. We also anticipate follow-on derivative research products, which we will continue to share.
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Conference Rapporteur/publicist: We are happy to report that Martin Couzins will be joining us again this year to capture the outputs from our meeting. Furthermore, as we prepare to draft the white paper mentioned above, Martin plans to capture participants' insights verbatim.
Future Convenings: We are planning events later in 2026, followed by our annual conference at the beginning of 2027. We will keep you posted!





